Your Incentive Program, basically refers to How you Work with the RipCard™ and what you write in the box in the lower left hand corner where you see the small picture of the little pencil.

Allow me to give you some examples so that you can see how it would be used in practical terms.

Let's say you are the owner of a Manicure Salon or even a Manicure Specialist that works at the Manicure Salon - it would work the same way for both of you. Your goal is obviously to get more Clients, right? So let's say you have the following RipCard™ already made:

Front Side:

Backside:

...so here comes a client in to your salon and let's say they have been a regular client of yours for a while so you have a Great relationship with them.
You tell them that you are doing a special promotion via your existing Clients and since we like to attract like-minded clients such as them we thought it would be wise to ask our clients if they would know of someone that they could think of would like our service too?

This is when you show them your New RipCard™ and tell them that where the little Pencil is on the Backside / Left lower corner is where I, the Manicure Specialist, will Initial with my name and add an incentive on the card for This Existing Client to Give to a Friend. The writing could be as follows: A.M. (for Alf Marcussen) then: 50% off for first time visitors!.

Then you tell the Existing Client that you give this card to, that you would like to collect their personal information on the Right Side of the Card, even if of course if you know their name already, so that you can also Give Them an Incentive as well when the Other Half comes back with the identical numbers on them. Important: YOU write in their Information so that you will have No Trouble deciphering the handwritten text later on. Tell them to NOTE the two identical numbers printed at the Bottom of the card on either side of the perforation line. Then you basically TEAR the card in half and Give your Existing Client the Left Side with your Initials on it and the Incentive, and You (The Manicure Specialist) will keep the Right side. When the card comes back with a New Client you simply match up the numbers for easy tracking of whom sent you this New Client.

Now, Let's say you have a client in your chair that you think would be able to refer you MORE than one new client or would want more cards to help you out....you simply give them let's say 5 or 10+ cards that are intact (not torn in half yet)....and you (The Manicure Specialist) will make a note of which card #'s you gave them as well as the Last card # you gave them (ex. you gave them card # 101 to 111.

Your next question of me might be: Well, do I give them the Complete Cards or do you tear all the other cards you gave your Existing Client in half as well?
Well, I would actually give them the FULL / Complete card (except the first one you gave them where you collected their personal information*), However, I would Still Write / Initial and Put down with a Pen, In Handwriting what your incentive would be on ALL THE CARDS YOU GAVE THEM.

WHY would I Initial each card and put an incentive on each card? Because it is Much more personal....I would Not use a Stamp as it takes away that One On One Interaction that makes these cards so powerful in the first place.

*Tips for Success: When you Collect your existing customers personal information: Offer to Write it Down on the Card Yourself....WHY...because I can almost Guarantee you that more often than not, you will NOT be able to read their handwriting and you will be Bummed later on realizing that you can not enter them in to the "Track Your Referrals" field on the RipCard Website as you had incomplete data. Just take my advice on this as I have worked with these cards for a long time.... The Exception to the Story is when you are in a Very Noisy Room / area, then it is better to have them Write it in, However, you would want to Read it back to them to make sure you can READ their handwriting.

So your next question might be:
What do you Give your Existing Client once they start bringing you New Clients?
Well, the natural thing to do is to offer them part of your own product extensions. It could be a free skin treatment, a free Foot Bath, a free shampoo etc. etc. And you obviously want to take Very good Care of them since they are doing you a Really Great Service....Bringing you a brand New Customer.
** Read Further below the LIFE TIME VALUE OF A CLIENT (very important to understand) as it relates directly directly to what you want to give away.

HOWEVER....you can get more creative than that....what if you found out that your client was in was in the market for getting a new hair cut and was in search of a great new hair stylist and ....well... I am pretty sure you would know of someone down the street that you could recommend...right?
So how about if you made a relationship with That Hair Stylist that you obviously thought was Very Good and would be Perfect for your Client and you went to them and said: "Hey, I have clients coming to me that might be on the look for a new great Hair Stylist, well, I have very high end clients that I think would fit in perfectly with the type of work you do here...if I were to refer them to you...would you be willing to give on a First Trail basis 50% off if I "personally recommended" them to you? And the cool part is that this would not cost you a dime, but either way would have created a lot of goodwill for you.
Most likely they will say YES.....if not....find another Hair Salon that knows "Better" ;-).
Bottom line is...you will most likely find one that that will say YES...very quickly.....and now you can Give GREAT value to a Client of yours that will be very happy to get 50% off at a great Hair Salon they were searching for anyway.

Let me take it one step further... instead of only referring them to a Hair Salon, you could have set up the same relationship with a Dentist, Restaurant, Plumber, Real Estate Attorney, a Theme Park, a Mechanic....the list goes on...and I am sure you could find out a lot of things that your existing clients were in search of while you had their full attention in your chair.

** Life Time Value Of A Client:
Again, allow me to explain a very important concept....which might be very obvious to you, but not many fully understand the full impact of it...The Power of when an Existing Customer actually brings you in a New Client that actually STAYS with you...and becomes a REGULAR Client...it is what I call: Life Time Value Of a Client (LTV).
Again, allow me to explain.
The life time value of a client would MEAN the following to me:
First you have to Fully understand your Own industry. Meaning, if you get a Client that will become a regular Client (Customer) of yours.
What does this mean..in terms of Dollars and Sense........

You must know the following about YOUR industry and What the Average is for YOUR customers, AKA "Life Time Value" of your customers:
1. How much do you make per session, per client, on the average?
2. How many times do they come to you per year?
3. What other products or services do they buy in addition pr. year?
4. How many years do they stay with you, on average?
---Now add up what that TOTAL income is.
** This is your Life Time Value of a Client (LTV). And This is the Number you have to Keep your Eye on. This is the Value that Your Existing Customer is brining in to you....by the use of the RipCards™.
Understand that POWER...and Reward Accordingly. The ONE that fully understands this ...and Rewards accordingly will be Very, Very....no...Really, Really Successful. We will help you do that, if you allow us to?
Will you?

PS. I calculated the LTV for one of my clients and it came out to be $3,400! That is a good chunk of change.

** Kicker: One scenario that we have NOT factored in here is:
Do the NEW CLIENTS refer other NEW clients to you again as well...just naturally, without any RipCards™ techniques involved? Most likely YES....
....just contemplating that thought is HUGE in itself...and then when you start using the RipCards™ with them as well....now we are talking MULTIPLES.


Happy Rippin'