Encourage your current clients to send you new customers!
That is what RipCard™ is here to do. Incentivize
your referrals to get more business.
Here at RipCard™, we’re all about helping your
business dramatically increase sales, generate more
referrals, and get new clients.
Create your personalized Incentive Program with RipCard™:
customize how you use the RipCard™ to encourage
referrals for new clients.
Allow me to give you some examples so that you can see
how it would be used in practical terms.
** Also
SEE VIDEO further down on the page.
Let's say you are the owner of a Manicure Salon or even
a Manicure Specialist that works at the Manicure Salon
- it would work the same way for both of you. Your goal
is obviously to get more Clients, right? So let's say
you have the following RipCard™ already made:
Front
Side:
Backside:
...so
here comes a client in to your salon and let's say they
have been a regular client of yours for a while so you
have a Great relationship with them.
You tell them that you are doing a special promotion
with your existing clients. Since you like to attract
clients like her, you thought it would be wise to ask
her if she knew of someone that would like your service,
too?
Then
tell her that you would like to collect her personal
information on the right side of the card. You should
also give her an incentive as well when the ripped half
comes back with your client’s identical number on it.
Important: It’s best if you write in their information
so that you will have no trouble deciphering the handwritten
text later on. Tell them to note the two identical numbers
printed at the bottom of the card on either side of
the perforation line. Then you tear the card in half.
Give your existing client the left side with your initials
on it and the incentive. You (in this example, the manicure
specialist) keep the right side. When a new client comes
in with the RipCard™, you simply match up the
numbers for easy tracking. You know who sent you this
new client and what the new client’s incentive is.
Let's say you have a client in your chair that you think
would be able to refer you MORE than one new client
or would want more cards to help you out. You simply
give them 5 or 10+ intact cards (not torn in half yet).
You (the manicure specialist) will make a note of which
card numbers you gave them as well as the last card
number in the series you gave them. (Example: You gave
them card numbers: 101 to 111.)
Your next question of me might be: Do I give them
the complete cards, or do I tear them all in half and
then give them to my existing client?
Both! I’ll explain. Give them complete cards,
except the first one you gave them where you collected
their personal information. Do initial and write your
incentive in pen on ALL THE CARDS YOU GAVE THEM.
Why do I Initial and put an incentive on each card?
Because it is much more personal. I would not use a
stamp as it takes away that one-on-one Interaction that
makes these cards so powerful in the first place.
*Tips
for Success:
When you collect your existing customers personal information,
offer to write it down on the card yourself. Why? Because
I can almost guarantee you that, more often than not,
you will not be able to read their handwriting and you
will end up with incomplete data. You will be bummed
later on to realize that you cannot enter them in to
the "Track My Referrals" field on the RipCard website.
Just take my advice on this as I have worked with these
cards for a long time. The exception to the story is
when you are in a very noisy room. Then it is better
to have them write it in. However, you would want to
read it back to them to make sure you can read their
handwriting.
So your next question might be:
What do you give your existing client once she starts
bringing you new clients?
Well, as a manicure specialist, the natural thing to
do is to offer them part of your own product extensions.
It could be a free skin treatment, a free footbath,
a free shampoo etc. You obviously want to take very
good care of them since they are doing you a really
great service: Bringing you a brand new customer.
** Read Further below about the LIFE TIME VALUE OF
A CLIENT (very important to understand) as it relates
directly to what you want to give away.
HOWEVER, you can get more creative than that. What
if you found out that your client was in the market for
getting a new hairdo and was in search of a great new
hair stylist? I am pretty sure you would know of someone
down the street that you could recommend, right?
So, how about if you made a relationship with that hair
stylist that you obviously thought was very good and would
be perfect for your client. You went to them and said,
"I have clients coming to me that might be on the look
out for a new great hair stylist. I have very high-end
clients that I think would fit in perfectly with the type
of work you do here. If I were to refer them to you, would
you be willing to give 50% off on a trial basis if I personally
recommended them to you?”
And the cool part is that this would not cost you a dime.
Either way you would have created a lot of goodwill for
you and your business.
Most likely the hair stylist will say Yes. If not, find
another hair salon that knows "better" ;-).
Bottom line is you will most likely find one that that
will say yes very quickly. Now you can give great value
to a client of yours that will be very happy to get 50%
off at a great hair salon they were searching for anyway.
Let me take it one step further. Instead of only
referring them to a hair salon, you can set up the same
relationship with a dentist, restaurant, plumber, real
estate attorney, a theme park, a mechanic... The list
goes on. I’m sure you could find out a lot of things that
your existing clients were in search of while you had
their full attention in your chair. ** Life Time Value Of A Client:
Allow me to explain a very important concept, which might
be very obvious to you, but not many fully understand
the full impact of it. The power and benefit of when an
existing customer actually brings you a new client that
actually stays with you, and becomes a regular client,
is what I call: Life Time Value Of A Client (LTV).
Again, allow me to explain. The lifetime value of a client
could be thousands of dollars. If you get a client that
will become a regular client (customer) of yours, what
does this mean in terms of dollars and "sense"
over time for your business?
To determine the Life Time Value of your customers, you
must know the following averages about YOUR industry:
1. How much do you charge per session, per client, on
average?
2. How many times do they come to your establishment per
year?
3. What other products or services do they buy per year?
4. On average, how many years do they stay with you?
Now add up what that TOTAL income is.
** This is your Life Time Value of a Client (LTV).
And this is the number you have to keep your eye on. This
is the value that your existing customer is bringing in
to you, by the use of the RipCards™.
Understand that power, and reward accordingly. The one
that fully understands this, and rewards accordingly will
be very, very – no – really -- really successful. We will
help you do that, if you allow us to?
Will you?
As a bonus to you, I’ve provided a handy LTV calculator.
Use it to calculate the life time value of an average
client.
**Kicker: one scenario that we have not
mentioned in here is: Do new clients refer other
new clients to you again as well, just naturally,
without any RipCards™ techniques involved? Most
likely, YES.
Just contemplating that thought is HUGE in itself. And
when you start using the RipCards™ with the new
clients as well… now we are talking MULTIPLES
.... multiples of the original LTV you just calculated.
Oh,
yeah -- these cards are also referred to as perf-cards,
perfcard, perf-card, tear card, or tear-cards, and are
great for dental/dentist promotions, chiropractor promotions,
and beauty salon promotion referral programs. The sky
is the limit when it comes to these RipCards.