1.incentive = a positive motivational influence.

Encourage your current clients to send you new customers! That is what RipCard™ is here to do. Incentivize your referrals to get more business.

Here at RipCard™, we’re all about helping your business dramatically increase sales, generate more referrals, and get new clients.

Create your personalized Incentive Program with RipCard™: customize how you use the RipCard™ to encourage referrals for new clients.

Allow me to give you some examples so that you can see how it would be used in practical terms.
** Also SEE VIDEO further down on the page.

Let's say you are the owner of a Manicure Salon or even a Manicure Specialist that works at the Manicure Salon - it would work the same way for both of you. Your goal is obviously to get more Clients, right? So let's say you have the following RipCard™ already made:

Front Side:

Backside:

...so here comes a client in to your salon and let's say they have been a regular client of yours for a while so you have a Great relationship with them.

You tell them that you are doing a special promotion with your existing clients. Since you like to attract clients like her, you thought it would be wise to ask her if she knew of someone that would like your service, too?

Then tell her that you would like to collect her personal information on the right side of the card. You should also give her an incentive as well when the ripped half comes back with your client’s identical number on it.

Important: It’s best if you write in their information so that you will have no trouble deciphering the handwritten text later on. Tell them to note the two identical numbers printed at the bottom of the card on either side of the perforation line. Then you tear the card in half. Give your existing client the left side with your initials on it and the incentive. You (in this example, the manicure specialist) keep the right side. When a new client comes in with the RipCard™, you simply match up the numbers for easy tracking. You know who sent you this new client and what the new client’s incentive is.

Let's say you have a client in your chair that you think would be able to refer you MORE than one new client or would want more cards to help you out. You simply give them 5 or 10+ intact cards (not torn in half yet). You (the manicure specialist) will make a note of which card numbers you gave them as well as the last card number in the series you gave them. (Example: You gave them card numbers: 101 to 111.)

Your next question of me might be: Do I give them the complete cards, or do I tear them all in half and then give them to my existing client?

Both! I’ll explain. Give them complete cards, except the first one you gave them where you collected their personal information. Do initial and write your incentive in pen on ALL THE CARDS YOU GAVE THEM.

Why do I Initial and put an incentive on each card? Because it is much more personal. I would not use a stamp as it takes away that one-on-one Interaction that makes these cards so powerful in the first place.

*Tips for Success: When you collect your existing customers personal information, offer to write it down on the card yourself. Why? Because I can almost guarantee you that, more often than not, you will not be able to read their handwriting and you will end up with incomplete data. You will be bummed later on to realize that you cannot enter them in to the "Track My Referrals" field on the RipCard website. Just take my advice on this as I have worked with these cards for a long time. The exception to the story is when you are in a very noisy room. Then it is better to have them write it in. However, you would want to read it back to them to make sure you can read their handwriting.

So your next question might be:

What do you give your existing client once she starts bringing you new clients?

Well, as a manicure specialist, the natural thing to do is to offer them part of your own product extensions. It could be a free skin treatment, a free footbath, a free shampoo etc. You obviously want to take very good care of them since they are doing you a really great service: Bringing you a brand new customer.

** Read Further below about the LIFE TIME VALUE OF A CLIENT (very important to understand) as it relates directly to what you want to give away.

HOWEVER, you can get more creative than that. What if you found out that your client was in the market for getting a new hairdo and was in search of a great new hair stylist? I am pretty sure you would know of someone down the street that you could recommend, right?

So, how about if you made a relationship with that hair stylist that you obviously thought was very good and would be perfect for your client. You went to them and said, "I have clients coming to me that might be on the look out for a new great hair stylist. I have very high-end clients that I think would fit in perfectly with the type of work you do here. If I were to refer them to you, would you be willing to give 50% off on a trial basis if I personally recommended them to you?”

And the cool part is that this would not cost you a dime. Either way you would have created a lot of goodwill for you and your business.

Most likely the hair stylist will say Yes. If not, find another hair salon that knows "better" ;-).

Bottom line is you will most likely find one that that will say yes very quickly. Now you can give great value to a client of yours that will be very happy to get 50% off at a great hair salon they were searching for anyway.

Let me take it one step further. Instead of only referring them to a hair salon, you can set up the same relationship with a dentist, restaurant, plumber, real estate attorney, a theme park, a mechanic... The list goes on. I’m sure you could find out a lot of things that your existing clients were in search of while you had their full attention in your chair.

** Life Time Value Of A Client:
Allow me to explain a very important concept, which might be very obvious to you, but not many fully understand the full impact of it. The power and benefit of when an existing customer actually brings you a new client that actually stays with you, and becomes a regular client, is what I call: Life Time Value Of A Client (LTV).

Again, allow me to explain. The lifetime value of a client could be thousands of dollars. If you get a client that will become a regular client (customer) of yours, what does this mean in terms of dollars and "sense" over time for your business?

To determine the Life Time Value of your customers, you must know the following averages about YOUR industry:

1. How much do you charge per session, per client, on average?

2. How many times do they come to your establishment per year?

3. What other products or services do they buy per year?

4. On average, how many years do they stay with you?

Now add up what that TOTAL income is.

** This is your Life Time Value of a Client (LTV). And this is the number you have to keep your eye on. This is the value that your existing customer is bringing in to you, by the use of the RipCards™.

Understand that power, and reward accordingly. The one that fully understands this, and rewards accordingly will be very, very – no – really -- really successful. We will help you do that, if you allow us to?

Will you?

As a bonus to you, I’ve provided a handy LTV calculator. Use it to calculate the life time value of an average client.

** Kicker: one scenario that we have not mentioned in here is: Do new clients refer other new clients to you again as well, just naturally, without any RipCards™ techniques involved? Most likely, YES.

Just contemplating that thought is HUGE in itself. And when you start using the RipCards™ with the new clients as well… now we are talking MULTIPLES .... multiples of the original LTV you just calculated.

Oh, yeah -- these cards are also referred to as perf-cards, perfcard, perf-card, tear card, or tear-cards, and are great for dental/dentist promotions, chiropractor promotions, and beauty salon promotion referral programs. The sky is the limit when it comes to these RipCards.

Happy Rippin'