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Life Time Value of a Client (LTV), The Most Important Number you must Know

By admin | June 26, 2009

The Life Time Value (LTV) of a client is The Most Important number you must know…. or so say Many Marketing Geniuses, including Marketing Specialist Extra Ordinaire Jay Abraham.

You must know this number so that you can better understand the value of keeping a client as well as how much you can afford to pay to acquire a new customer.

It ties directly in to how the RipCard can help you do just that (www.RipCard.com)

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