« Mom-and-Pop Operators Turn to Social Media: Saw this Great Article in The NY Times | Home | I came across This Awesome Referral Masters Recording. »
How Referrable are YOU!?
By admin | January 27, 2010
Are You Referable?
….writes Bill Cates, of The Referral Minute:
The single most critical ingredient necessary for you to get referrals from any Centers of Influence is your referability in their eyes. Do they like you? Do they trust you? Do they understand your value proposition enough to be able to talk about you to others? Do they know how to talk about your work in a way that gets others interested? Do they know how to recognize a good prospect for you?
All of these questions go back to this issue of “referability.” Can you get all the above questions answered in just one encounter with a potential center of influence? Unlikely! It usually takes several meetings, over time, to become referable in the eyes of a Center of Influence.
Now, when it comes to friends and family that you obviously know, then this “time hurdle” is easily overcome.
PS…if you did like me, and watch the Apple, iPad launch today, you probably would have no problem referring that product to a friend or a colleague….however, the big difference here is that we are talking about a physical product as opposed to a service, which I think it is even more prevalent to give Personal referrals.
Topics: Good Business Articles, Referral Articles |
Comments
You must be logged in to post a comment.